Fig. 01 · recorded product loop
An AI journaling app for IFS therapy.
idea → paid beta · solo, end to end
Designed, built and shipped alone: product, brand, AI pipeline, billing. Live at allmyparts.me.
A fractional design partner for healthcare and AI founders. I'm in your Slack daily and shipping every week, and because I build too, the work arrives ready to ship.
Month to month after a three month start. One founder at a time, and you work directly with me.

01 · Worked with teams at
Fig. 01 · recorded product loop
idea → paid beta · solo, end to end
Designed, built and shipped alone: product, brand, AI pipeline, billing. Live at allmyparts.me.
Fig. 02 · recorded product loop
idea → soft launch · 6 weeks
Onboarding, design system and checkout, taken from first sketch to a soft-launched product.
Fig. 03 · recorded product loop
brand · sites · content · 8–10 clinics
Brand, sites and an AI content engine that runs the marketing for a growing clinic network.
I work inside your product, not alongside it: in your Slack and your standups, on whatever is most in the way that week. Some weeks that's the onboarding flow. Some weeks it's telling you the feature you're excited about isn't the one to build.
You get direction and the actual work: core flows, the design system, the front end when writing it is faster than explaining it. Nothing waits on a handoff, because there isn't one.
Market rate for a senior fractional design partner in 2026 runs $10k–$15k a month. I'll tell you where I land on our first call, before you send a brief.
One core flow, clickable and live, in a week. Enough to show a board, test with users, or find out what working together is actually like before anyone commits to a quarter.
You can ship a working product in a weekend now. That used to be the hard part, and it isn't anymore. What's left is the part the tools can't do: deciding what deserves to exist, what to cut, and why the thing you just shipped feels almost right but not quite.
Most people you'd hire for this are career designers. I'm a designer who has also shipped and run my own products, priced them, watched the signup graph stay flat, killed the features nobody used, felt every consequence of getting the experience wrong.
That's why I don't hand you a Figma file and walk away. I sit inside the work until the product earns the outcome you need: board sign-off, the raise, a user who comes back. I've had to earn those exact yeses with my own money on the line.
Engineers come at it from the backend. PMs from the spec. I come at it from the experience, the part that gets people to say yes.
Humayun is the rare designer who can take a fuzzy, high-stakes problem and turn it into something clean and shippable. He led the design of our COVID-19 assessment platform under real deadline pressure and made it look easy. Any team would be lucky to have him.
Humayun took our MVP functionality and updated brand guidelines to create a design system and product experience we could be proud of, while keeping the mothers we work with firmly in mind. He'd be a valuable addition to any early-stage start-up.
Humayun is one of those rare people who can design and build the whole thing.
Not as a side hustle, as a way to stay honest. Running my own products means I'm not theorizing about what founders face. I'm living it this week: the pricing call, the distribution grind, the question of whether anyone will use the thing.
An AI journaling app inspired by Internal Family Systems therapy.
Every lesson from these goes straight into your product.
I'm Humayun, a product designer and builder based in Montreal, working remotely since 2020. Shopify, ClassDojo, and a string of healthcare and AI startups before going independent.
Now I run Studio Maya: I embed with founders as their design partner, and I build my own products. The name is from Raymond Loewy's principle, Most Advanced Yet Acceptable, the line between novel and familiar, which is exactly where good products live.
The studio is one person on purpose. One founder at a time, so the person you meet on the first call is the person in your product every week.
I take one founder at a time. If the timing's right, let's talk.